Laadli, Population First’s initiative that caters to the girl child’s needs, has rolled out a new film part of its #ChangeForPositive campaign. The film aims to highlight how working from home hasn’t done away with the problem of sexual harassment for women.
Mullen Lintas has conceptualised the film.
Opening to a typical virtual meeting, the film shows a boss figure telling the team to work harder if they want to keep their job. He asks them to log off the call, save for one woman. After everyone does so, he asks the woman why she hasn’t been replying to his messages. She makes an excuse and he passive-aggressively reminds her to go beyond what’s expected if she wants to retain her job. A senior woman from the team logs back into the call and finds out that he’s harassing the junior. She informs him that she has seen the messages, standing up to the sexual harassment on behalf of her colleague.