Kushal's Jewellery urges women to report domestic violence

Kushal's Fashion Jewellery has released a film that addresses the twofold rise in domestic violence cases in India during the lockdown.

 

Conceptualised by Aagey Se Right, the film shows a video conversation between a father and daughter. The daughter uses an emoji to hide the scars on her face during the conversation with her dad. Post the conversation, the girl is left in tears.

 

The message the brand sends is that domestic violence cases must be reported.