Kotak Mutual Fund has rolled out a campaign, 'sahi samay pe SIP karo', consisting of three films that highlight the relevance of regular and disciplined investing to help plan life goals.
The films portray In a quirky manner the common dilemma of procrastination experienced by individuals at different stages of life when it comes to planning for the dreams and aspirations of their loved ones.
The first film showcases a young married couple who dream of owning their own house, even as the goal keeps getting pushed back as the years go by.
In the second film, a dad's promise of buying his child a bicycle keeps getting procrastinated till one fine day he realises his son is no more a child!
The third showcases a couple of friends making holiday plans indefinitely which comes to a nought every single time, thus nudging the viewer to make concrete plans using the power of Systematic Investment Plans (SIPs).
Kinjal Shah, executive vice president, head of digital business, marketing & analytics at Kotak Mahindra Asset Management said, "We've observed that people of all age groups often tend to procrastinate when it comes to planning for their dreams. With this campaign, our primary aim is to enlighten investors about the tremendous potential of SIP as an effective means of investment, enabling them to systematically plan for their dreams."
The campaign has been launched across various digital and social media platforms and will be launched in six languages; Hindi, Marathi, Gujarati, Kannada, Tamil and Telugu.