The TVC for the new collection of Kohler bathroom products shows a couple destroying their house and everything that's in it, except for the Kohler-fitted bathroom. The message at the end is that Kohler bathroom products are 'so stunning, you'll want to build a new house around it'.
The TVC has been created by Leo Burnett Delhi.
Sainath Saraban, executive creative director, said, “This time, we just thought we’d go a little wilder. Kohler had come up with these really cool finishes in gold, making the products look awesome. So the idea was pretty simple - when you see the rest of the house, it pales in comparison with these products. Hence, the couple breaking down their house.”
Client team: Jasjeet Kaur (deputy general manager – marketing), Ananya Chatterjee (assistant manager - marketing communication)
Creative agency: Leo Burnett
Creative team: Sainath Saraban (executive creative director), Kaushik Datta, Nikhil Pandey (creative directors), Manmeet Singh (copywriter), Pallav Medhi (art director)
Client servicing team: Shreekant Srinivasan (business head), Manav Rai Ahuja (brand services director), Dipendra Rai, Anoor Pandey (brand associates)
Production House: Cutting Edge Pictures
Director: Jon Gwyther
Producer: Billoo Sandhu
Associate producers: Vandana Singh, Urshila Purohit