Campaign India Team
Aug 23, 2012

Kohler gets 'wilder' to underline 'stun' quotient

WATCH the ad created by Leo Burnett

wide player in 16:9 format. Used on article page for Campaign.

The TVC for the new collection of Kohler bathroom products shows a couple destroying their house and everything that's in it, except for the Kohler-fitted bathroom. The message at the end is that Kohler bathroom products are 'so stunning, you'll want to build a new house around it'.

The TVC has been created by Leo Burnett Delhi.

Sainath Saraban, executive creative director, said, “This time, we just thought we’d go a little wilder. Kohler had come up with these really cool finishes in gold, making the products look awesome. So the idea was pretty simple - when you see the rest of the house, it pales in comparison with these products. Hence, the couple breaking down their house.”

Credits:

Client: Kohler

Client team: Jasjeet Kaur (deputy general manager – marketing), Ananya Chatterjee  (assistant manager - marketing communication)

Creative agency: Leo Burnett

Creative team: Sainath Saraban (executive creative director), Kaushik Datta, Nikhil Pandey (creative directors), Manmeet Singh (copywriter), Pallav Medhi (art director)

Client servicing team: Shreekant Srinivasan (business head), Manav Rai Ahuja (brand services director), Dipendra Rai, Anoor Pandey  (brand associates)

Production House: Cutting Edge Pictures

Director: Jon Gwyther

Producer: Billoo Sandhu

Associate producers: Vandana Singh, Urshila Purohit

Source:
Campaign India