Kirloskar Group has rolled out a campaign to announce a refreshed brand identity for five of its companies – Kirloskar Ferrous Industries, Kirloskar Oil Engines, Kirloskar Pneumatic Company, Kirloskar Chillers and Kirloskar Industries.
The film and the refreshed logo was conceptualised DY Works.
Along with a brand film (above), the campaign also consists of print work. Centrick has worked on the film launch and created the print work. Centrick has also been assigned the creative and media solutions for the companies.
Gauri A Kirloskar, director, Kirloskar Oil Engines, said, “We have worked with Centrick for over a year on digital media and marketing and also engaged them for the refresh exercise. They take complete ownership of the client and the task at hand, often working out-of-scope and under pressure with a great attitude. Creatively brilliant, dependable and always fun - it has been the start of a partnership that I’m sure will go a long way.”
Rahul Kirloskar, chairman, Kirloskar Pneumatic Company, said, “It was a refreshing experience to work with Centrick. They are an extremely creative agency. In particular, Roy and Anamta Shaikh's work ethic, responsiveness and creativity were incredible. I think the results speak for themselves.”
Roy Menezes, partner and chief creative officer, Centrick, added, “This organisation has been the backbone for various industries, sectors and nations. They also happen to be the backbone of this little agency, founded a year and a half ago by three friends, Vikram, Vistasp and myself. For companies of this stature to place their trust and faith in us, give us the creative freedom that's honestly unseen anywhere in our careers, only naturally makes us go above and beyond the call of duty, with joy, to deliver whatever solutions they may need. It's a once in a lifetime opportunity to be a part of such a refreshing change, and for that we will forever be grateful.”