Campaign India Team
Sep 01, 2021

Kia shows off Seltos’ features through slice-of-life situations

Watch the first of seven films here

Kia India has launched a digital campaign – ‘If only everything in life was like a Kia!’
 
The seven-film campaign looks to showcase how Kia cars’ features provide inspiring experiences, demonstrating how Kia has enhanced the ownership experience for its customers and, in turn, simplified their lives.
 
The films in the campaign are based on the Kia Experience of a child – Myra, and how she looks at the Kia Seltos like an extended family member. An extension to the new brand identity campaign launched in April 2021, the films aim to dive deeper into the life of Myra and her father as they face daily life complications. The campaign is based on the premise of 'cause and effect', where the features of a Kia vehicle are explained through simple analogies, to establish a narrative that Kia makes customer lives simple.
 
Hardeep Singh Brar, vice president and head of sales and marketing, Kia India, said, “We entered India with the promise to offer a unique combination of value and premiumness to our patrons. The acceptance we have received over the course of two years of operations in India testifies that we are moving in the right direction. Today, not only the product but also the experience is a growing differentiator in a brand’s success.  With segment-leading products in our portfolio and offering a superlative ownership experience, we have rightfully established Kia as a mobility solutions provider brand that aims to simplify our customer’s life."
 
He added, "Through our latest digital campaign, we want to highlight this amazing ownership journey that we offer to our discerning new-age customers. It is a reflection of our never-ending efforts towards fulfilling this promise, and I would like to dedicate it to our over three lakh Kia customers who have kept their trust in the brand and made it one of the fastest-growing carmakers in the country. Like our previous campaigns, these films also strike the right balance between simplistic, relatable, yet creative communication to deliver a strong message. I am sure that this campaign, too, will leave a lasting impression and secure a unique position in the heart of our target audience.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

14 hours ago

Q1 agency metrics: A closer look at financial ...

In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.

15 hours ago

Tata Neu shines in IPL 2024 with humorous 'Rukna ...

Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.

16 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, and more, in our weekly round-up of account wins and people moves.

17 hours ago

India tops Warc Asia-Pacific Awards 2024

McCann Worldgroup Gurugram, Leo Burnett Mumbai, and more bagged metals.