Campaign India Team
Jan 01, 2022

Ford India is #CommittedToServe existing customers

Watch the film conceptualised by BBDO India here

Following Ford India stopping the manufacturing of vehicles for local sales in India in September 2021, the brand has rolled out its first campaign that aims to build trust among its existing users. 
 
Titled #CommittedToServe, the brand campaign is spread across TV, print and digital and has been conceptualised by BBDO India. It campaign aims to talk about Ford's continued service presence in over 240 cities across the country.
 
The film opens with the protagonist handing her keys to her Ford Ecosport to a service executive. She then looks at her old Ford Ikon, which is parked outside her mother's house, and asks the executive if it could be cleaned too as it was her family's first car and has many memories associated with it. The service executive agrees. The scene shifts to the evening, when the family is celebrating the protagonist's mother's birthday and both the cars are delivered by the executive. 
 
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.