Campaign India Team
Jan 01, 2022

Ford India is #CommittedToServe existing customers

Watch the film conceptualised by BBDO India here

Following Ford India stopping the manufacturing of vehicles for local sales in India in September 2021, the brand has rolled out its first campaign that aims to build trust among its existing users. 
 
Titled #CommittedToServe, the brand campaign is spread across TV, print and digital and has been conceptualised by BBDO India. It campaign aims to talk about Ford's continued service presence in over 240 cities across the country.
 
The film opens with the protagonist handing her keys to her Ford Ecosport to a service executive. She then looks at her old Ford Ikon, which is parked outside her mother's house, and asks the executive if it could be cleaned too as it was her family's first car and has many memories associated with it. The service executive agrees. The scene shifts to the evening, when the family is celebrating the protagonist's mother's birthday and both the cars are delivered by the executive. 
 
 

 

Source:
Campaign India

Related Articles

Just Published

21 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention