Campaign India Team
Jun 29, 2021

Khatabook celebrates the big help rendered by small businesses

Watch the films conceptualised by the brand’s in-house team here

Khatabook has released a campaign titled #DilSeLocal (local at heart), to honour and express support for the MSME (micro, small and medium enterprises) community in India. Conceptualised by the brand’s in-house team, the five-day campaign urges people to pledge their support to local businesses. 
 
The films use an emotional tone to remind people of how small businesses have been the first responders of societal needs by being on the front line to ensure the supply of essentials. 
 
The campaign is a sequel to the brand's ‘Thank You Dukandar' (thank you shopkeeper) initiative launched last year.
 
 
Ravish Naresh, CEO, and co-founder, Khatabook said, "Khatabook exists for the MSMEs. We commit every single day to make MSMEs thrive. Small businesses have been our support system during the pandemic. So, through this campaign, we would like to urge consumers to take an individual responsibility to be more supportive of the local businesses around and contribute to their success."
 
Ved Prakash Yadav, VP, growth and marketing, Khatabook, said, "The devastating second wave has severely impacted the MSME sector. We hope that with the #DilSeLocal campaign, we all will reflect on the roles of MSMEs in our lives, empathise and make a conscious choice to rely on local businesses around us for our daily needs."
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

10 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

10 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations