Khatabook has released a campaign titled #DilSeLocal (local at heart), to honour and express support for the MSME (micro, small and medium enterprises) community in India. Conceptualised by the brand’s in-house team, the five-day campaign urges people to pledge their support to local businesses.
The films use an emotional tone to remind people of how small businesses have been the first responders of societal needs by being on the front line to ensure the supply of essentials.
The campaign is a sequel to the brand's ‘Thank You Dukandar' (thank you shopkeeper) initiative launched last year.
Ravish Naresh, CEO, and co-founder, Khatabook said, "Khatabook exists for the MSMEs. We commit every single day to make MSMEs thrive. Small businesses have been our support system during the pandemic. So, through this campaign, we would like to urge consumers to take an individual responsibility to be more supportive of the local businesses around and contribute to their success."
Ved Prakash Yadav, VP, growth and marketing, Khatabook, said, "The devastating second wave has severely impacted the MSME sector. We hope that with the #DilSeLocal campaign, we all will reflect on the roles of MSMEs in our lives, empathise and make a conscious choice to rely on local businesses around us for our daily needs."