ACC and Ambuja Cement have launched a campaign to highlight the ACC Suraksha Cement. The film features wrestling superstar - the Great Khali and aims to highlight the brand’s positioning of durability.
The film begins with Khali narrating how a home is one’s heaven. However, he goes on to explain how every time he hit a wall or even laid his head against it, it would crack. Khali then shares how his aunty told him about houses made of Ambuja Cement. He states how he understood the fun and joy of staying in a house, after building one using Ambuja Cement.
Ajay Kapur, CEO, cement business, said, "We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time".
The TVC will be aired on various national and regional channels, and also on digital.
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