KFC India has unveiled a social media-led campaign for its Double Down burger, featuring The Great Khali.
The film shows Khali indulging in new hobbies like sewing and embroidery, thanks to him tasting KFC’s Double Down burger. In the film, he claims that eating the burger is making him try new things.
Ogilvy India has conceptualised the campaign.
Creative agency: Ogilvy
Chief creative officer: Ritu Sharda
Group creative director: Shailender Mahajan
Senior creative director: Kingshuk Dey
Creative director: Aastha Gandhi
Associate creative director: Srikanta Behera
Copy supervisor: Kashif Shakeel
Executive vice president: Atif Rahman
Vice president: Aditi Sobti
Senior account executive: Diya Mohindra
Head of strategic planning: Rohitash Srivastava
Senior planning director: Pritish Mukherjee
Production house: Colonial Films
Director: Vibhu Puri
Producer: Rachita Bisht