KFC India has unveiled a new film-led campaign to promote its latest offering – the Double Down Burger. The film, conceptualised by Ogilvy, featuring Ratna Pathak Shah and Seema Pahwa, looks to show a person’s unabashed love for chicken.
The campaign film opens to a dinner gathering, with Pahwa venting to Shah about someone’s audacious behaviour as, ironically, she serves herself all the chicken from the noodle dish. Pathak watches her as the pieces of chicken disappear onto Pahwa’s plate, leaving just noodles for everyone else.
Moksh Chopra, chief marketing officer, KFC India, said, “Who could understand chicken love better than us? And as the maker of the World’s Tastiest Chicken, we very gladly take on the onus of fulfilling as many chicken dreams of KFC fans as possible. With its all-chicken and no bun construct, the launch of the Double Down Burger is THE biggest event in the history of burgerkind. It was only befitting then that this ultimate burger be launched by none other than iconic actors Ratna Pathak Shah and Seema Pahwa. Their on-screen chemistry and the peculiar exchange over a chicken conversation is bound to leave you in splits. Of course, Colonel Sanders intervenes with the delectable Double Down Burger in his signature style with a rock band assuring 'Jo chicken ke liye hai badtameez, unke liye hai yeh special cheez.’”