Campaign India Team
Jun 01, 2016

KFC showcases '5-in-1 Meal Box' as the heavyweight option

Watch the ad film conceptualised by Ogilvy & Mather here

KFC has rolled out an ad film for its '5-in-1 Meal Box'. The film has been conceptualised by Ogilvy & Mather.
 
The film opens in a parking lot. A young man in the driver's seat is waiting. One of his friends joins him in front, with a drink, french fries and some other fast food in hand. Another young man steps into the back seat with a KFC-branded box. As he gets in, the car tilts with the front going up like a seesaw. The young men in front turn behind to see cause: the '5-in-1 Meal Box'. They are left with their mouths watering as they their friend much into its contents. A voice over introduces the box and says 'Yeh hai sab meals pe bhaari' (This leaves all other meals behind). 
 
Ajay Gahlaut, executive creative director, Ogilvy & Mather, said, "When you get a great product offering and a client who gives you freedom, advertising becomes fun. And that is what working on the KFC 5-in-1 meal box was. Mad, crazy, fun."
 
Credits
 
Client: KFC
Agency: Ogilvy & Mather
ECD: Ajay Gahlaut
VP, planning: Rasika Fernandes 
SVP, account management: Amarinder Butalia 
Production house: Bootpolissh Films 
Director: Shujaat Saudagar
Producer: Ashit Ghelani
Associate producer: Monisha Ramani
DOP: Sylvester Fonseca
Music:Rupert Fernandes 
Source:
Campaign India

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