KFC showcases '5-in-1 Meal Box' as the heavyweight option

KFC has rolled out an ad film for its '5-in-1 Meal Box'. The film has been conceptualised by Ogilvy & Mather.

 

The film opens in a parking lot. A young man in the driver's seat is waiting. One of his friends joins him in front, with a drink, french fries and some other fast food in hand. Another young man steps into the back seat with a KFC-branded box. As he gets in, the car tilts with the front going up like a seesaw. The young men in front turn behind to see cause: the '5-in-1 Meal Box'. They are left with their mouths watering as they their friend much into its contents. A voice over introduces the box and says 'Yeh hai sab meals pe bhaari' (This leaves all other meals behind). 

 

Ajay Gahlaut, executive creative director, Ogilvy & Mather, said, "When you get a great product offering and a client who gives you freedom, advertising becomes fun. And that is what working on the KFC 5-in-1 meal box was. Mad, crazy, fun."

 

Credits

 

Client: KFC

Agency: Ogilvy & Mather

ECD: Ajay Gahlaut

VP, planning: Rasika Fernandes 

SVP, account management: Amarinder Butalia 

Production house: Bootpolissh Films 

Director: Shujaat Saudagar

Producer: Ashit Ghelani

Associate producer: Monisha Ramani

DOP: Sylvester Fonseca

Music:Rupert Fernandes