Campaign India Team
Mar 14, 2017

KFC points to its 'Meal Box' as the smarter choice

Watch the films conceptualised by Ogilvy & Mather here

KFC India has rolled out three films through which it looks to position its 'Meal Box' as the 'smart choice'. The films have been conceptualised by Ogilvy & Mather.
 
The campaign began last month with a film featuring a table fan. The fan swivels from KFC's 'Meal Box' to another fast food restaurant's meal. The voice over labels the fan confused as it moves from side to side. The voice over says that while the fan can't decide which meal is the better option, the viewer does know counting and hence should be able to decide that it's five options make it a better offering compared to the three-item option offered alongside. 
 
The second film follows a similar storyline with the fan being replaced by a flickering tubelight.
 
The campaign also consists of a film featuring comedian Mallika Dua. In the film Dua discusses some of her 'not so smart' decisions she's made in her life before going on to enjoy a KFC 'meal box'. 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
HUL urges India to #StartALittleGood
Premium
2 hours ago

HUL urges India to #StartALittleGood

Watch the films conceptualised by Ogilvy here

Premium
Team Airtel moves to Essence
Premium
6 hours ago

Team Airtel moves to Essence

Team Airtel was a special unit created by GroupM when it bagged the Airtel business

Premium
Rajiv Bakshi joins Big Synergy as CEO
Premium
6 hours ago

Rajiv Bakshi joins Big Synergy as CEO

Moves from Intex Technologies where he was CMO

Premium
Gaana portrays downloading as passé, pushes streaming
Premium
7 hours ago

Gaana portrays downloading as passé, pushes streaming

Watch the film conceptualised by River Advertising here