Kellogg’s has launched a new film titled ‘Breakfast Se Badhkar’ which looks to show how the brand partners mothers in their daily attempt to providing the extra nutrition to their children.
Conceptualised by Ogilvy, the narrative for the film is set by the children. It shows how mothers push them to have that one extra spoon of breakfast which in turn helps them perform their daily tasks better.
Sumit Mathur, director marketing, Kellogg South Asia, said, “The film explains how breakfast is the morning hero to help achieve children achieve their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘ek chammach aur’.”
Anurag Agnihotri, executive creative director, Ogilvy said, “A mother usually wants her kid to eat just a bit more. We took this insight to mean that every time a mom says to her kid, 'ek chammach aur kha lo', what she actually wants is 'to push a bit harder everyday'.”
The campaign is also running on digital.
Client: Kellogg India
Client team: Sumit Mathur, Saurabh Nath, Khushbu Jhaveri, Tanvi Swami, Parth Nariewala, Puja Chandna, Vidur Sarin, Disha Goyal
Creative agency: Ogilvy, Mumbai
Chief creative officers: Kainaz Karmakar and Harshad Rajadhyaksha
Executive creative director: Anurag Agnihotri
Creative team: Saurabh Dikshit, Shahrukh Irani
Planning (design): Prem Narayan
Servicing: Chitralekha Chetia, Sean Silveria, Divya Adekar, Nikita Minda
Production house: Good Morning films
Director: Shashank Chaturvedi