Kellogg's helps children go the extra mile

Kellogg’s has launched a new film titled ‘Breakfast Se Badhkar’ which looks to show how the brand partners mothers in their daily attempt to providing the extra nutrition to their children.

 

Conceptualised by Ogilvy, the narrative for the film is set by the children. It shows how mothers push them to have that one extra spoon of breakfast which in turn helps them perform their daily tasks better.

 

Sumit Mathur, director marketing, Kellogg South Asia, said, “The film explains how breakfast is the morning hero to help achieve children achieve their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘ek chammach aur’.”

 

Anurag Agnihotri, executive creative director, Ogilvy said, “A mother usually wants her kid to eat just a bit more. We took this insight to mean that every time a mom says to her kid, 'ek chammach aur kha lo', what she actually wants is 'to push a bit harder everyday'.”

 

The campaign is also running on digital.   

 

CREDITS: 

 

Client: Kellogg India 

Client team: Sumit Mathur, Saurabh Nath, Khushbu Jhaveri, Tanvi Swami, Parth Nariewala, Puja Chandna, Vidur Sarin, Disha Goyal

Creative agency: Ogilvy, Mumbai

Chief creative officers: Kainaz Karmakar and Harshad Rajadhyaksha

Executive creative director: Anurag Agnihotri

Creative team: Saurabh Dikshit, Shahrukh Irani

Planning (design): Prem Narayan

Servicing: Chitralekha Chetia, Sean Silveria, Divya Adekar, Nikita Minda

Production house: Good Morning films

Director: Shashank Chaturvedi