Manmohan Taparia
Jan 20, 2012

Kellogg’s Chocos introduces new ‘K-pak’ with new TVC

WATCH the TVC created by JWT Mumbai

wide player in 16:9 format. Used on article page for Campaign.

Kellogg’s Chocos has introduced its new mini pack called the ‘Kpak’, which is aimed at  kids. The company has roped in Karisma Kapoor as the face for the mother. The brand’s creative duties are handled by JWT Mumbai.

The TVC shows a young boy coming home from school, asking his mother for a snack, since he is hungry. The mother then offers him a Kellogg’s Chocos Kpak. The TVC goes on to remove any apprehensions that the viewers might have about its small size, by comparing it to little kids, who are small in size, but full of energy.

Nandita Chalam, vice president and executive creative director of JWT, explains, “When kids come back tired and hungry from school, what they need is a right snack to get them ready for an action packed second half to their day. Kellogg's Chocos Rs. 10 pack is a tasty and nutritious snack option that does just that. The ad cleverly weaves in the comparison of how a little pack of Chocos has some big qualities, which are important for the big things that little kids have to accomplish in the evenings.”

Samarth Shrivastava, vice president, JWT, shares his insight saying, “It's imperative to give kids the right evening snack for the list of things they have to accomplish once they're back home from school. With Karisma Kapoor playing our Chocos mom, we used a sweet situation to drive the point home to other mothers that the Kellogg's Chocos Rs. 10 pack is small but does big things much like their little kids.”

Credits:

Client: Kellogg's Chocos
Creative agency: JWT Mumbai
Vice president and executive creative director: Nandita Chalam
Vice president: Samarth Shrivastava
Creative: Nandita Chalam, Karan Shrikent.
Account management: Samarth Shrivastava, Swati Bobde, Vineeta Sukhija, Shruti Dayal
Production house: Film Farm
Media Planning Mindshare

Source:
Campaign India

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