Campaign India Team
May 04, 2020

KBC returns for 12th season, says people shouldn't stop dreaming

Watch the film conceptualised by Nitesh Tiwari here

Sony Entertainment Television has announced that the 12th season of Kaun Banega Crorepati will be kicking off soon with a film featuring the host, Amitabh Bachchan.
 
Conceptualised by Nitesh Tiwari, the film features Bachchan inviting participation. He states how the country has stopped doing many things, but shouldn't stop dreaming.
 
Registrations will be open between 9-22 May. Participants who answer the registration questions correctly will be reached out to telephonically, for further assessment. Then, in the history of KBC, for the first time, the auditions will comprise a general knowledge test and video submission will be conducted exclusively via SonyLIV. The last round is that of personal interview with the shortlisted auditionees, which will be conducted remotely via video call. 
 
Amit Raisinghani, head - business planning and communication, Sony Entertainment Television, said, "We are certainly excited to announce the 12th Season of our iconic show - Kaun Banega Crorepati. And for the first time in the history of KBC, the entire screening and selection will be managed digitally. Each time we embark on a new season of KBC, we are pleasantly surprised with the growing numbers of aspirants, which speaks volumes about the show’s popularity. This is the season of firsts and we are confident that this season will redefine the power of knowledge."
 
Nitesh Tiwari, writer - director, said, "Each year, when we start deliberating about KBC, we go through various insights which may trigger an impactful narrative. This time however, the very environment that we are in, sets the context of the film. KBC is not just a game/quiz show for people. It’s more than that. It’s an opportunity to realise one’s dreams. One doesn’t stop dreaming given the adversity. In fact, the dreams only become more significant…and that was the trigger for this film. Shooting this film was a challenge though. First, I shot a scratch film with myself and shared it with Mr. Bachchan, for him to get an idea about my vision. After which, Mr. Bachchan shot the entire film at his own home, all by himself. I hope this campaign strikes a chord with the audience and they participate wholeheartedly."
 
Source:
Campaign India

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