Manmohan Taparia
Apr 25, 2012

Kareena endorses Alpenliebe 2 Choco Eclairs

WATCH the advertisement commercial created by McCann Erickson

wide player in 16:9 format. Used on article page for Campaign.

Perfetti Van Melle has introduced Kareena as brand embassador for Alpenliebe 2 Choco Eclairs in its new television commercial created by McCann Erickson

The TVC created by McCann Erickson, shows Kapoor leaving from a castle to embark on a boat ride with a polar bear who seems shy and smitten by the beautiful dame. Kapoor then shares a Alpenliebe 2 Choco Eclair with him, as his fur turns brown, as they break the ice and dance to a popular Bollywood song. The TVC ends with the voice over introducing the double chocolate eclair.

Commenting on Kapoor’s association with the brand, Nikhil Sharma, director marketing, Perfetti Van Melle India, said, “Today’s youth immediately identify Kareena Kapoor as a style icon who has established herself through her work in Bollywood. When it came to selecting the right brand ambassador for Alpenliebe 2 Choco Eclairs, Kareena was a unanimous choice. She is an irresistible mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience.”

Prasoon Joshi, executive chairman and chief executive officer, McCann Erickson Worldwide India, commented on the film, saying, “We wanted to use Kareena in a unique way and happy to stumble upon an idea which has immense charm and am sure will be loved by the consumers.”

The actress will also feature in the mobile and internet campaigns of the brand.


Client: Perfetti Van Melle India
Creative agency: McCann Erickson India
Creative team: Prasoon Joshi, Tirtha Ghosh
Account management: Niket Kumar, Pranab Kumar
Senior Film Executive: Jeet Kalra
Director: Ravi Udyavar
Production house: RU Films

Campaign India

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