Campaign India Team
Aug 30, 2022

Springfit Mattress gets Kareena Kapoor as brand ambassador

Plans to launch a 360-degree marketing campaign to highlight this association

Springfit Mattress gets Kareena Kapoor as brand ambassador
Springfit Mattress has announced the appointment of actor Kareena Kapoor as its brand ambassador. 
 
The company plans to launch a series of 360-degree marketing campaigns featuring Kapoor. Through the campaigns, the brand aims to promote and make its consumers aware of the importance of choosing the right mattress in relation to good quality sleep. 
 
Nitin Gupta, executive director, Springfit Mattress, said, “Mattress, furniture, and high-priced home décor are sectors that still see a preference towards offline purchases since the purchase decision is heavily dependent on a touch-and-feel element. With something as unique as our Certigaurd technology, the natural next step was to set up multiple touchpoints for the consumer. While we were looking for a brand ambassador, our focus was on a face who could identify with our motto and help us spread the right message among the masses. Kareena Kapoor is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt a correct sleep pattern for a healthy state of mind.”
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

12 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

12 hours ago

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

16 hours ago

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.