Netsurf Network has appointed Kareena Kapoor Khan and Saif Ali Khan as brand ambassadors for its health and wellness brand Naturamore and has released a film featuring the couple.
Conceptualised by 82.5 Communications, the film shows the duo sharing their fitness tips in a virtual interview. The couple state that they stay fit by gymming, yoga, swimming and using Naturamore which provides complete nutrition for the body and makes it 'andar se fit' (fit from the inside).
Sujit Jain, chairman and managing director, Netsurf Network, said, “We observed that, with the changing lifestyle, most of the Indian population faces health issues associated with vitamins and micronutrients deficiencies, calorie rich yet protein deficient diets, and an imbalanced diet. Right Nutrition is the key for building right fitness and improving health. Today we see more and more people are following a fitness regime which is great, but we feel that it is incomplete without the right nutrition. Our brand campaign talks about, 'how Naturamore can make you fit from inside'. That is the theme of the campaign which says ‘Andar Se Fit’.”
He added, "This campaign will surely help to raise awareness about our brand which will motivate our direct sellers to approach the target consumers. We find the chemistry and stature of Saif and Kareena perfectly fitting with the core values that our brand stands for. The couple is a perfect example of today’s working family. They have a busy lifestyle, yet they are conscious about their health which makes them the right fit to connect with our consumer segment.”
Sumanto Chattopadhyay, chairman and CCO, 82.5 Communications, said, “For complete fitness you need to be fit from within. That’s the promise of the Naturamore range of herbal nutraceuticals—a promise endorsed by Saifeena in the new brand campaign created by 82.5 Communications.”
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