Campaign India Team
Jun 27, 2022

Karan Johar adds some drama to his KFC snack

Watch the film conceptualised by Ogilvy here

KFC has rolled out a campaign titled ‘Yeh snack nahi drama hai’ (this is not a snack, it's a drama) to introduce its new offering - Popcorn Nachos. Conceptualised by Ogilvy, the film features filmmaker Karan Johar and the brand mascot Colonel Sanders. 
 
In the film, Johar is seen enjoying his chicken popcorn, then suddenly, he sees his popcorn on nachos. Thinking of this as a twist in the story, he eats it and is in love with it. Towards the end, Sanders formally introduces the new offering, before Johar ends with saying, ‘Yeh snack nahi drama hai’
 
A similar film has been rolled out for the Southern market, featuring actor Srinidhi Shetty. 
 
Moksh Chopra, chief marketing officer, KFC India, said, “A bit of crispy and crunch go a long way in inducing some excitement in daily routines. And who better than celebrated artists Karan Johar and Srinidhi Shetty, to reinforce the drama in KFC’s Popcorn Nachos, in their signature charismatic styles. With double the crunch and an interesting blend of flavours, drama-lovers Let’s KFC!”
 
Ritu Sharda, chief creative officer, Ogilvy North, said,"With so many different elements, flavours and textures in each bite, we realised KFC’s Popcorn Nachos wasn’t just any snack. It was an edge-of-the-seat, masaledaar plot, full of twists and turns. Yaani ye snack nahi, full drama hai! And who better to land a drama, than the two most dramatic people from across the country – KJo and Srinidhi."
 
CREDITS: 
 
Chief creative officer: Ritu Sharda
Group creative director: Shailender Mahajan
Group creative director: Kingshuk Dey
Creative director: Aastha Gandhi 
Creative director: Srikanta Behera
Creative supervisor: Kashif Shakeel
Account management:
President and office head, Ogilvy Gurugram:  Prakash Nair
Vice president: Aditi Sobti
Management supervisor: Chandini Ahuja
Account director: Hemant Kapoor
Account supervisor: Palak Mehrotra  
Planning:
Head of strategic planning: Rohitash Srivastava
Sr. planning director: Pritish Mukherjee
Production:
Production house: Qisse films
Director: Luv Kalla 
Executive producer: Richa Maheshwari
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

3 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Adbuffs and more in our weekly news roundup.

4 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

5 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.