Online pharmacy player Netmeds has brought in sisters Karisma Kapoor and Kareena Kapoor Khan in its latest film.
The TVC shows the sisters in a Yoga class, about to partake in the ‘vishwasana’ or the trust fall. Using this as an analogy, the brand makes a case for its own trustworthiness when it comes to buying medicines online.
The campaign has been conceptualised by Dharma 2.0.
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