Kapoor sisters Karisma and Kareena vouch for a dose of Netmeds

Online pharmacy player Netmeds has brought in sisters Karisma Kapoor and Kareena Kapoor Khan in its latest film.

 

The TVC shows the sisters in a Yoga class, about to partake in the ‘vishwasana’ or the trust fall. Using this as an analogy, the brand makes a case for its own trustworthiness when it comes to buying medicines online.

 

The campaign has been conceptualised by Dharma 2.0.