To position Khadim’s as a youthful brand and create conversations among youth across India, the footwear brand has launched a campaign to showcase that it is always in step with every Indian, no matter what journey they are on.
“The challenge was to come out with a simple idea where Khadim's will stand out as a brand for every kind of Indian and will be relevant to today's youth. The 'S idea is integral to the brand name and the film is a montage of success stories of today's progressive Indians," says Nilanjan Dasgupta, EVP & ECD, Rediffusion.
Rittick Roy Burman, head – merchandising and new initiative, Khadim’s said, “We envisioned to position Khadim as a youthful brand by showcasing its product portfolio and how it caters to the deserving youth of today who are adventurous, confident and self – made, carving out a path for themselves in their road to success.”
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