Footwear brand Khadim’s has assigned its creative duties to Rediffusion. The account was won post a multi-agency pitch and will be handled by the agency's Kolkata office.
“We at Khadim's are glad to join hands with Rediffusion. We felt they provide a right combination of insightful, youthful, fresh and effective creative communication which stands out in the clutter. The team looks confident and capable of handling our brand," said Rittick Roy Burman, head of merchandising and new initiatives, Khadim's.
“We are very happy to partner Khadim's in this exciting journey forward from a well-established, legacy brand to a brand that is dynamic, contemporary and has a pan-India appeal. It is clearly a level-next or a step-up for the brand's ambitions," said Navonil Chatterjee, joint president and chief strategy officer, Rediffusion Brand Solutions.