Campaign India Team
May 28, 2019

Rediffusion bags the creative mandate for Khadim's

The account will be handled by the agency's Kolkata office

Rediffusion bags the creative mandate for Khadim's
Footwear brand Khadim’s has assigned its creative duties to Rediffusion. The account was won post a multi-agency pitch and will be handled by the agency's Kolkata office.
 
“We at Khadim's are glad to join hands with Rediffusion. We felt they provide a right combination of insightful, youthful, fresh and effective creative communication which stands out in the clutter. The team looks confident and capable of handling our brand," said Rittick Roy Burman, head of merchandising and new initiatives, Khadim's.
 
“We are very happy to partner Khadim's in this exciting journey forward from a well-established, legacy brand to a brand that is dynamic, contemporary and has a pan-India appeal. It is clearly a level-next or a step-up for the brand's ambitions," said Navonil Chatterjee, joint president and chief strategy officer, Rediffusion Brand Solutions. 
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2019: DDB Mudra (two), FCB Ulka get shortlists in Sustainable Development Goals
Premium
39 minutes ago

Cannes Lions 2019: DDB Mudra (two), FCB Ulka get ...

71 entries were submitted from India in this category

Premium
ADK Fortune gets Ambar Sharan Lal
Premium
1 hour ago

ADK Fortune gets Ambar Sharan Lal

Moves from HS Ads where he was GM

Premium
Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard
Premium
3 hours ago

Cannes Lions 2019: Ad agencies have raised game ...

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Premium
Cannes Lions 2019: Unilever scraps separate agency relationships
Premium
4 hours ago

Cannes Lions 2019: Unilever scraps separate agency ...

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.