JSW has released a film featuring former Indian cricket captain Sourav Ganguly and captain of India’s football team Sunil Chhetri.
Conceptualised by Plotters Ink, the film shows how Chettri and Ganguly's hard work propelled their careers and links it to the hard work one puts in to get their dream home.
Parth Jindal, managing director, JSW Cement, said, “Our ‘leader’s choice’ campaign resonates with the life choices of the modern Indian who builds his own house, leads by example and thus is a ‘leader’ in his own right. JSW Cement is the market leader in India for eco-friendly PSC Cement (Portland Slag Cement) which imparts higher ultimate strength and longer life to structures. I am pleased to welcome two of India’s greatest sport leaders - Sourav dada and Sunil Chhetri to the JSW Cement family. Both of them are ‘leaders’ who have led India to success on international platforms. Sourav and Sunil’s life journey resonates with the brand journey and achievements of JSW Cement which today, ranks amongst the top 10 cement companies in the country.”
The film was published on 20 June.