Campaign Staff
Sep 23, 2015

Johnnie Walker says 'Joy Will Take You Further'

A new slogan is introduced as the iconic 'Keep walking' makes an exit on the same frame

Johnnie Walker has launched a new global campaign, replacing its iconic "Keep Walking" slogan.
 
Anomaly created the new campaign, which will activate in more than 50 countries. An online and TV spot leads the campaign, and introduces the line, "Joy will take you further." The ad features actors Jude Law and Zhao Wei, F1 driver Jenson Button, and band OK Go.  The film shows people living life to its fullest, espousing the philosophy that while hard work will take you so far joy will allow you to achieve more. It is set to Plastic Bertrand’s "Ça Plane Pour Moi." Anomaly was appointed to Johnnie Walker’s global creative account in December 2014 after a competitive pitch, and replaced the long-time incumbent Bartle Bogle Hegarty.
 
(This article first appeared on CampaignLive.com)
Source:
Campaign India

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