Johnnie Walker promotes ‘responsible return to bars’ with #WalkInWithJohnnie

Diageo’s premium scotch whiskey brand, Johnnie Walker, has launched the #WalkInWithJohnnie campaign. The campaign aims to support bar continuity and asks consumers to responsibly return to their favourite bars.

 

Conceptualised and executed by Taproot Dentsu, the #WalkInWithJohnnie campaign takes forward the brand’s ethos of ‘Keep Walking’, and showcases people walking into their favourite bars with empty glass bottles. Further, it calls on people to deposit their empty Johnnie Walker bottles at bars, which will be used to create art installations by artists such as Tyrell Valladares, Romicon Revola and Reshmi Dey.

 

Pallavi Chakravarti, ECD, Taproot Dentsu, said, “There are many things that came to a grating halt this year. Among them was the ability to connect with friends and like-minded individuals over a drink at one’s favourite bar. With things gradually opening again, Johnnie Walker wanted to play its part in bringing bar culture back to life, responsibly. The launch of #WalkInWithJohnnie is a call to action that is completely in step with the philosophy of the brand. No pause is permanent, no interruption is final. There are new memories to be made, new experiences to be enjoyed and a new tomorrow to be explored. The digital campaign culminates in an on-ground activation that we hope will resonate with people and make each patron’s return to their favourite bar an unforgettable one.”

 

CREDITS:

 

Agency: Taproot Dentsu

Co-founder, Taproot Dentsu and creative chairman India, dentsu: Agnello Dias

Head of creative: Pallavi Chakravarti

Head of planning and strategy: Shashank Lanjekar

Creative team: Anant Rajan

Account management: Ambalika Sen, Aarya Sha

Director: Misha Ghose

Production house: Chalk&Cheese Films

Producer: Zico Maitra