Staff Reporters
Jan 07, 2021

Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot

Watch the film conceptualised by AlmapBBDO

Johnnie Walker offered a metaphor for people who will soon hopefully emerge  out of isolation after the COVID-19 pandemic in its spot, 'Astronaut', from AlmapBBDO.
 
The short film follows an astronaut and her partner as they return to earth from space. TAs she enters Earth’s atmosphere, she’s surrounded  by other astronauts in pods parachuting down with her. Looking around, she recalls special moments with loved ones such as l her wedding, birthday celebrations and  drinks with friends.
 
"Coming back means reliving everything again like it's the first time," astronaut John "Danny" Olivas says in a voiceover. "The feeling is intense. Things once taken for granted now are savored. Life will be full of possibilities again. That's what I felt, and that's what you will feel. Take it from me... I know what it's like to be isolated from the world."
 
(This article first appered on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

7 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

8 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

9 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.