Jio's campaign for the 2020 edition of the IPL promotes its Fiber offering.
Conceptualised by Jio Creative Labs, the film is set to the 'Dhan Dhana Dhan' tune and features brand ambassadors Deepika Padukone and Ranveer Singh along with cricketers from all eight IPL teams (Jio is a partner for each team).
The main film (above) is a part of a massive campaign with over 40 films. The shorter edits throw light on a specific Jio Fiber feature.
Aditya Bhat, head, Jio Creative Labs, said, “While our vision was clear and the narrative was pieced together in no time, the most challenging part of this campaign was the execution. I am extremely proud of how smoothly and speedily the team was able to pull off the virtual shoot of the cricketers as well as the shoot of Ranveer and Deepika in Mumbai. All our efforts were concentrated towards making this film a success amongst its audiences.”
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