Jindal Stainless reveals a mother's heart of gold
Watch the film conceptualised by Social Panga here
May 09, 2023 10:34:00 AM | Video | Campaign India Team Share -
Jindal Stainless has launched a campaign for Mother’s Day to highlight how mothers teach their children the importance of everything in life, but not how to live without them. Conceptualised by Social Panga, the film aims to remind viewers of how their lives make more sense with their mothers around.
The film features the struggle a young professional living away from home faces as he tries to bring a balance between his professional goals and the need to lead a healthy life. After unsuccessfully lying to his mother about eating meals on time, she understands his plight and reaches his door with a Jindal Stainless tiffin carrying fresh home-cooked food.
Sonal Singh, head of corporate communications, Jindal Stainless, said, “This campaign is dedicated to the backbone of our homes, the true heroes whose selfless love and sacrifices for their children knows no bounds – our mothers. Though the campaign storyline connects a mother's unconditional love to home-cooked food, the connection between a mother and child is far more universal and deeper. We hope the campaign rekindles our gratitude towards our mothers.”
Gaurav Arora, co-founder, Social Panga, said, “The idea that ‘when a child moves away from their home for the first time, they often face the initial struggle of making it on their own’ is everyone’s story. Our aim was to encapsulate that feeling with the selfless love of our mothers, so the audience can find their own story within this movie. As a corporate brand, Jindal Stainless itself has thousands of employees living outside their homes, and thus, the movie brings the point home in the sense of the employees finding the advertising efforts of their employer, relatable.”