Hyundai Motor India has rolled out a campaign for its Alcazar.
The campaign consists of a film conceptualised by Innocean Worldwide India. It features Indian cricketers Jemimah Rodrigues, Shafali Verma, Smriti Mandhana and Taniyaa Bhatia, along with Hyundai brand ambassador Shah Rukh Khan. It showcases the features and space of the SUV as Khan plays chauffeur for the cricketers.
Tarun Garg, director - sales, marketing and service, Hyundai Motor India, said, “As a brand that is driven by the vision of ‘progress for humanity’, Hyundai has transcended different dimensions to give customers meaningful and innovative messages, be it for our products, services or new initiatives. As India’s leading SUV brand of 2021, our products offer customers experiences that go ‘beyond mobility’, exceeding their aspirations through Intelligent technology, innovation and sustainability."
He added, "With our latest campaign, Hyundai has engaged its young and inspiring corporate brand ambassadors – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma along with Shah Rukh Khan, to showcase the many unique and aspirational elements of Alcazar in thought-provoking series of events. As a youth centric brand, the new campaign showcases millennial preference for innovative new age technology and Hyundai’s commitment to deliver the best through its world-class products.”