Jeep has rolled out a campaign for its Compass Trailhawk, an all-wheel drive SUV.
The film has been conceptualised by Leo Burnett India and showcases how the car can take on offroading. While being driven in tough terrains, the features of the car are shown.
Rahul Pansare, CMO and head - PR, FCA India, said, “The Trailhawk has the soul of the fiercest bird of prey, the hawk,and it is a befitting metaphor for how this SUV moves. Putting these two parts together, we came up with a montage of two entities matching each other and taking down everything coming in their way.”
Rajdeepak Das, MD – India, and CCO – South Asia, Leo Burnett, added, “The Jeep Compass Trailhawk campaign is a sleek and sharp campaign designed to bring out the SUV’s superior off-roading prowess. Earning the badge of 'trail-rated' is no small feat and the campaign couldn’t be anything less. Keeping this in mind the film champions the SUV’s capabilities set in challenging locations with a haunting soundtrack to capture the imagination of the audience.”
CEO – Publicis Communications and Leo Burnett, South Asia: Saurabh Varma
MD – India and CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India and CSO, Leo Burnett South Asia: Dheeraj Sinha
COO – West: Rakesh Hinduja
EVP: Sanju Menon
NCDs: Sachin Kamble and Prajato Guha Thakurta
Creative directors: Farhan Sheikh and Devang Patel
Lyricist: Archit Gadiyar
Account management: Aman Sheikh, Hitesh Ramrakhyani, Hansom Brewer, Kshitij Kalra
Production house: Zoom Films
Film director: Mark Toia
Executive producer: Keri Grant