SBI Card has rolled out a campaign to highlight the brand’s online shopping festive offer named ‘Dumdaar Dus’ (compelling ten). Conceptualised by Leo Burnett, the films give the viewer an overview of SBI Card’s festive offer.
The films feature actor Jaaved Jaaferi and play on the power of the number 10, suggesting the value of cashback offers and great savings. The campaign includes two films, one of which showcases a wrestling arena, where ten bulky young wrestlers do their routine exercises. Their wrestling coach comments that the strength of his wrestlers is only limited to the arena, whereas the power of the SBI Card is unlimited.
The second film opens to a local music school, where ten kids are seen playing the tabla. The music teacher then suggests that though he might be the master of the students, SBI Card’s cashback offer is the master of all.
Rama Mohan Rao Amara, managing director and chief executive officer, SBI Card, said, “As a customer centric brand, we take initiatives that are in sync with our evolving needs. We have observed that our cardholders are increasingly shopping online for a wide range of product categories, especially during the festive period. This year, we have thoughtfully curated an offer that empowers customers to make the most of their online festive shopping. To convey the essence of this offer, we have launched the ‘Dumdaar Dus’ campaign. We are delighted to collaborate with actor Jaaved Jaaferi who adds a strong punch of humor, while delivering the brand message in an effortless and engaging manner.”
The campaign will run across print, TV news channels, and social media platforms, including Facebook, YouTube, Twitter and Instagram, among others.