Campaign India Team
Feb 20, 2020

It's more than just football, says Rohit Sharma in first India specific campaign for LaLiga

Watch the film conceptualised by India on Track

Spain's top football division, LaLiga, has rolled out its first campaign for the Indian market.
 
The campaign consists of a film featuring its recently appointed brand ambassador Rohit Sharma. With shots of games from the league, the film looks to spread the message what LaLiga stands for - discipline, pride, precision and passion. It ends with Sharma stating 'it's not football, it's LaLiga'.  
 
Jose Antonio Cachaza, MD, LaLiga India, said, “Looking back at the past three years, we can proudly say that we have managed to carve a space for ourselves in the hearts of millions of football fans in India. We have also learned about the passion this country has for premium international sporting content and we have launched this campaign to take LaLiga closer to millions more. We have the perfect combination, with great content, an icon like Rohit Sharma as our ambassador and a strong broadcast partner like Facebook.” 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

2 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

5 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

5 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.