Campaign India Team
Feb 20, 2020

It's more than just football, says Rohit Sharma in first India specific campaign for LaLiga

Watch the film conceptualised by India on Track

Spain's top football division, LaLiga, has rolled out its first campaign for the Indian market.
 
The campaign consists of a film featuring its recently appointed brand ambassador Rohit Sharma. With shots of games from the league, the film looks to spread the message what LaLiga stands for - discipline, pride, precision and passion. It ends with Sharma stating 'it's not football, it's LaLiga'.  
 
Jose Antonio Cachaza, MD, LaLiga India, said, “Looking back at the past three years, we can proudly say that we have managed to carve a space for ourselves in the hearts of millions of football fans in India. We have also learned about the passion this country has for premium international sporting content and we have launched this campaign to take LaLiga closer to millions more. We have the perfect combination, with great content, an icon like Rohit Sharma as our ambassador and a strong broadcast partner like Facebook.” 
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Instagram launches Reels in India

India is the fourth country, after Brazil, Germany and France, where this new format is being tested.

6 hours ago

Club Mahindra gets Ayushmann Khurrana to reminisce ...

Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team

6 hours ago

Deepika Warrier to join Diageo India as CMO

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.