ITC’s Sunfeast has launched a new campaign – Har Ghar Chahta Hai Ek Strong Team (Each home needs a strong team) for its Sunfeast Marie Light range. The film showcases how the biscuit can act as an enabler in a couple’s lifestyle towards bettering their well-being and relationship. FCB Ulka has conceptualised the campaign.
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, Foods Division, ITC Limited. At Sunfeast, we have a very robust portfolio of products in the Marie category. In addition to the regular Sunfeast Marie Light which has the goodness of wheat, iron and six vitamins, we also have offerings such as Oats Fibre & Veda Marie with five natural ingredients, etc. The Marie Light brand proposition is pivoted on this need of building strong collaborative teams of husband and wife in every Indian household. This TVC is a creative translation of this vision for Marie Light.