PepsiCo's Lay's has rolled out a film featuring brand ambassador Ranbir Kapoor, conceptualised by J. Walter Thompson. The film plays on the irresistible Lay's wafers, with the #LoveToLoveIt.
The TVC features Kapoor playing a car mechanic. He arrives to tend to an old car, and an old lady of the house smilingly offers him some lime water. From under the car, Kapoor reaches for his tool box, and grabs a few bites of Lay's wafers from it. The lady notices this and is drawn to the pack. Unmindful of being rude, Kapoor shuts the box just in time to keep it beyond her reach. The lady plots her move. She releases the jack, trapping Kapoor under the car. She then grabs the packet of chips. The film ends with a voice over, 'Lay's ka love hai hi aisa, ke banade nani ko bhi ninja' (The love for Lay's is this much, that it turns a grandmother into a Ninja).
The film went live online on 20 January 2016.
Agency: J. Walter Thompson