Campaign India Team
Jan 28, 2016

Irresistible Lay's makes 'Nani' a Ninja, who snares the pack from Ranbir

Watch the ad film conceptualised by J. Walter Thompson here

PepsiCo's Lay's has rolled out a film featuring brand ambassador Ranbir Kapoor, conceptualised by J. Walter Thompson. The film plays on the irresistible Lay's wafers, with the #LoveToLoveIt. 
The TVC features Kapoor playing a car mechanic. He arrives to tend to an old car, and an old lady of the house smilingly offers him some lime water. From under the car, Kapoor reaches for his tool box, and grabs a few bites of Lay's wafers from it. The lady notices this and is drawn to the pack. Unmindful of being rude, Kapoor shuts the box just in time to keep it beyond her reach. The lady plots her move. She releases the jack, trapping Kapoor under the car. She then grabs the packet of chips. The film ends with a voice over, 'Lay's ka love hai hi aisa, ke banade nani ko bhi ninja' (The love for Lay's is this much, that it turns a grandmother into a Ninja). 
The film went live online on 20 January 2016.
Client: PepsiCo
Agency: J. Walter Thompson
Campaign India

Related Articles

Just Published

13 hours ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

18 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

19 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

19 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively