Internshala Trainings, the e-learning arm of career tech platform Internshala, has launched a campaign titled #ShuruaatYahinSe (the start is from here). Conceptualised by Internshala Trainings and K Silent Productions, the campaign aims to encourage college students to take up online training at Internshala Trainings and overcome the confusion that comes with career choices. The three films feature actors Vaibhav Gupta and Ritvik Sahore who play brothers.
In one of the films, the confused final year college student played by Sahore, is being guided by his elder brother, played by Gupta. He suggests using Internshala Trainings, as the first step towards building a career.
Another film showcases Gupta telling Sahore to stop cleaning vegetables and take up a training course. Sahore then tells him that he’s ready to do anything, but needs to be assured about getting a job. Gupta then suggests Internshala Trainings, which guarantees students with job placements.
The final film has Sakore telling Gupta that although he’s done engineering, he lacks practical knowledge and is sure to fail his practicals. Gupta then tells him to invest in practical learning courses to become skilled, instead of studying just for the sake of it.
Shadab Alam, head - Internshala Trainings, said, “Students graduating out of college and not getting placed is a massive problem. It is also a big stigma in our society and very unfortunate for those students. With our initiative, #ShuruaatYahinSe, we aim to solve such crucial challenges faced by the college going students of India by encouraging them to become skilled and job ready to give their careers the best start”