IndusInd Bank has rolled out two TVCs featuring its brand ambassador, Bollywood actor-director Farhan Akhtar, to showcase its ‘Fingerprint Banking’ service. The films have been conceptualised by RK Swamy BBDO.
One of the films opens as Akhtar leaves home. As he gets into his car, veteran actor Boman Irani, who plays his neighbour 'Bobby Uncle', 'catches' him. He has just finished a game of tennis. Irani joins him in the car forcefully as he wants to see some shooting. Irani asks Akhtar about the shoot he's heading to. When Akhtar informs that it's for IndusInd 'Mobile Banking' and takes his phone out, Irani interrupts to say that even his bank gives him the service. But Irani is unable to login because he's forgotten his password. The younger man demonstrates how IndusInd lets him complete a transaction with his finger print. The film ends with Irani asking the driver to stop the car, as he steps out to open an IndusInd Bank account.
Another film opens with Akhtar in a yoga pose, when actor Ratna Pathak asks him for his mobile banking password as she's forgotten hers. Akhtar lifts his finger towards her. Pathak looks upon that as a clue and keeps trying different passwords. Finally, Akhtar finishes his exercise and informs that his fingerprint is his password.
Sumant Kathpalia, head – consumer Banking, IndusInd Bank, said, “This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of 'Responsive Innovation'. We are glad that Bollywood’s two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign.”
Ankur Suman, principal consultant and creative head, RK Swamy BBDO, said, “As always, IndusInd Bank has come up with yet another unique, differentiated service. So the communication needs to be potent enough to create the right degree of buzz amongst consumers. While we have demonstrated the convenience of 'Fingerprint Banking' clearly, we have retained the zippy energy and humour that have given the brand’s communication a distinguished identity over the years.”
Along with a finger print recogniser, the service also comprises a 'Swipe Pattern', which can be set to conduct mobile banking.
The campaign will also consist of a digital leg.
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