Campaign UK Team
Oct 04, 2016

Ikea 'Welcome home'

Watch the ad film conceptualised by Mother London here

Ikea is plugging its lighting range with an ad that features a son helping his mother get home safely.
 
The storyline focuses on a son waiting up for his mother to return home from work. To make her journey easier, he illuminates her route with Ikea lighting, making a clear path.
 
The TV ad is part of the brand's "Wonderful everyday" strategy, created to illustrate what Ikea calls "the transformative effect light has on our everyday wellbeing".
 
The campaign runs across TV, cinema, social and mobile until 5 January 2017.
 
Credits
 
Ikea UK and Ireland marketing manager: Laurent Tiersen
Ikea UK and Ireland advertising manager: Kemi Anthony
Agency: Mother London
Director: Frederic Planchon
Production company: Academy
Line producer: Medb Riordan
Director of photography: Justin Brown
Editor: Sam Rice-Edwards, The Assembly Rooms
Post House: MPC
Sound House: 750mph
 
(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India

Related Articles

Just Published

Premium
Apple poaches Publicis Groupe creative chief Nick Law
Premium
6 hours ago

Apple poaches Publicis Groupe creative chief Nick Law

Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.

Premium
The Ad Club Bangalore announces new management team
Premium
11 hours ago

The Ad Club Bangalore announces new management team

Laeeq Ali of Origami Creative elected as president

Premium
Axe turns to hip hop, urges men to 'make your own rules'
Premium
15 hours ago

Axe turns to hip hop, urges men to 'make your own ...

Watch the film conceptualised by Mindshare and Arre here