Campaign UK Team
Oct 04, 2016

Ikea 'Welcome home'

Watch the ad film conceptualised by Mother London here

Ikea is plugging its lighting range with an ad that features a son helping his mother get home safely.
 
The storyline focuses on a son waiting up for his mother to return home from work. To make her journey easier, he illuminates her route with Ikea lighting, making a clear path.
 
The TV ad is part of the brand's "Wonderful everyday" strategy, created to illustrate what Ikea calls "the transformative effect light has on our everyday wellbeing".
 
The campaign runs across TV, cinema, social and mobile until 5 January 2017.
 
Credits
 
Ikea UK and Ireland marketing manager: Laurent Tiersen
Ikea UK and Ireland advertising manager: Kemi Anthony
Agency: Mother London
Director: Frederic Planchon
Production company: Academy
Line producer: Medb Riordan
Director of photography: Justin Brown
Editor: Sam Rice-Edwards, The Assembly Rooms
Post House: MPC
Sound House: 750mph
 
(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

2 days ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

2 days ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

2 days ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.