Advertising Marketing The Work
Ben Bold
May 25, 2021

Ikea evokes Pixar's WALL-E in ‘Change a bit for good’ campaign

Advice includes how to reduce emissions by eating plant-based meat alternatives and repurposing furniture to grow veg

Advice includes how to reduce emissions by eating plant-based meat alternatives and repurposing furniture to grow veg

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Five agencies vying for Ikea creative account
Advertising
Dec 08, 2025
Charlotte Rawlings

Five agencies vying for Ikea creative account

IKEA’s ad proclaims that closets are for clothes, not people
Advertising
Jun 27, 2024
Campaign India Team

IKEA’s ad proclaims that closets are for clothes, ...

Ikea transforms household chaos into organised harmony
Advertising
Feb 08, 2024
Campaign India Team

Ikea transforms household chaos into organised harmony

Rapid fire with Ikea's Anna Ohlin
Marketing
Dec 21, 2023
Campaign India Team

Rapid fire with Ikea's Anna Ohlin

Just Published

OpenAI hires creative leadership from Google and Apple
Media
2 hours ago
Lucy Shelley

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
Marketing
2 hours ago
Matthew Keegan

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

Schneider Electric’s case for being a local global brand
Marketing
3 hours ago
Vinita Bhatia

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

How brands can have their (plum) cake and eat it too
Advertising
3 hours ago
Prasanna Kumar

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.