Campaign India Team
Mar 18, 2020

Ignore societal pressure and be your own beautiful says Aurelia with Disha Patani

Watch the film conceptualised by Ogilvy here

Fashion brand Aurelia has rolled out a film featuring brand ambassador Disha Patani.
Conceptualised by Ogilvy, the film encourages women to embrace themselves without caring much about societal pressure. 
Anant Daga, managing director, TCNS Clothing, said, “Through the campaign ‘Be your own Beautiful’ Aurelia aims to encourage women to embrace their beautiful self. It is about feeling comfortable and confident in your own skin without heeding to any pre-set standards. Giving an ode to the women of today, we have launched a video featuring Disha Patani where she talks about breaking these clichés. The campaign is a true reflection of the society and we strongly believe that it will resonate with the women of today who do not believe in superficial barriers.”
The film was published on 11 March. 
Campaign India

Related Articles

Just Published

1 day ago

Facebook notches 56% revenue rise, but warns of iOS ...

The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising

1 day ago

Zee5 Global invites South Asian viewers to view ...

Watch the film conceptualised by WYP Wondrlab here