Fashion brand Aurelia has rolled out a film featuring brand ambassador Disha Patani.
Conceptualised by Ogilvy, the film encourages women to embrace themselves without caring much about societal pressure.
Anant Daga, managing director, TCNS Clothing, said, “Through the campaign ‘Be your own Beautiful’ Aurelia aims to encourage women to embrace their beautiful self. It is about feeling comfortable and confident in your own skin without heeding to any pre-set standards. Giving an ode to the women of today, we have launched a video featuring Disha Patani where she talks about breaking these clichés. The campaign is a true reflection of the society and we strongly believe that it will resonate with the women of today who do not believe in superficial barriers.”
The film was published on 11 March.