Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Feb 18, 2016
Idea pitches D-I-Y benefits with humour, pushes 'My Idea' app
Watch the ad films conceptualised by Lowe Lintas here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
The Work
Feb 05, 2019
An Idea to set the behaviour right
The Work
Sep 20, 2022
WeWork makes space for diversity and inclusivity
Just Published
Advertising
12 hours ago
Stagwell revenue rises 6% in Q1
Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
Marketing
12 hours ago
Marketers using experiments doubled from 18% to 36% ...
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
Digital
15 hours ago
When the care stops showing up
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
Marketing
16 hours ago
When packaging talks, who's listening?
As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.
