ICICI Prudential Life looks beyond the new normal with 'Pru iProtect Smart’

Watch the film conceptualised by Lowe Lintas

Nov 17, 2020 02:10:00 PM | Video | Campaign India Team

ICICI Prudential Life Insurance has launched a campaign for its term insurance plan ‘ICICI Pru iProtect Smart’. 
Conceptualised by Lowe Lintas, the film shows a change in consumer behaviour post the outbreak of Covid-19. It shows how people are being cautious during the pandemic and urges them to also look beyond it by planning for the future with ICICI Pru iProtect Smart.
Manish Dubey, chief marketing officer, ICICI Prudential Life, said, "As people adjust to the new normal and  get on with their lives, they are taking extra precautions to safeguard their health. Today, masks and sanitizers have become essential items of the household shopping list. Like masks and sanitizers, life insurance is now a must have in everyone’s safety basket. We must take precautions to deal with the present risk and also be prepared for tough times if they occur. The life risk during the pandemic has made consumers conscious about including term insurance in their financial portfolio.”