Campaign India Team
May 13, 2020

ICICI Lombard answers why nurses are addressed as sisters

Watch the film conceptualised by Fadoo Entertainment here

ICICI Lombard released a film on the occasion of International Nurses Day 2020, which was held on 12 May.
 
The film was conceptualised by Fadoo Entertainment and answers the question of why nurses are called sisters in India. In doing so, it pays a tribute to the nurses of the country.
 
CREDITS:
 
Brand: ICICI Lombard
Agency: Viscomm 360 Communications
Idea and creative: Raaj Konaar
Asst. creative: Maharshi Dave
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

2 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

2 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.