Campaign India Team
May 13, 2020

ICICI Lombard answers why nurses are addressed as sisters

Watch the film conceptualised by Fadoo Entertainment here

ICICI Lombard released a film on the occasion of International Nurses Day 2020, which was held on 12 May.
 
The film was conceptualised by Fadoo Entertainment and answers the question of why nurses are called sisters in India. In doing so, it pays a tribute to the nurses of the country.
 
CREDITS:
 
Brand: ICICI Lombard
Agency: Viscomm 360 Communications
Idea and creative: Raaj Konaar
Asst. creative: Maharshi Dave
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

9 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

9 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations