The Work
Campaign India Team
May 13, 2020

ICICI Lombard answers why nurses are addressed as sisters

Watch the film conceptualised by Fadoo Entertainment here

ICICI Lombard released a film on the occasion of International Nurses Day 2020, which was held on 12 May.
 
The film was conceptualised by Fadoo Entertainment and answers the question of why nurses are called sisters in India. In doing so, it pays a tribute to the nurses of the country.
 
CREDITS:
 
Brand: ICICI Lombard
Agency: Viscomm 360 Communications
Idea and creative: Raaj Konaar
Asst. creative: Maharshi Dave
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

10 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Related Articles

ICICI Lombard levels up the 'game of life' with insurance
Advertising
Feb 23, 2024
Campaign India Team

ICICI Lombard levels up the 'game of life' with ...

Picks of the Week: Work that wowed us
Advertising
Feb 23, 2024
Campaign India Team

Picks of the Week: Work that wowed us

ICICI Lombard shows a heart in conversation with a stomach for 'World Heart Day'
The Work
Sep 30, 2020
Campaign India Team

ICICI Lombard shows a heart in conversation with a ...

ICICI Lombard wants you to #DoTheDifficult
The Work
Sep 30, 2019
Campaign India Team

ICICI Lombard wants you to #DoTheDifficult

Just Published

Four Indian firms strike gold at Golden Award of Montreux, 2025
Advertising
7 hours ago
Campaign India Team

Four Indian firms strike gold at Golden Award of ...

Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.

Leo without the Burnett is still brimming with creative ambition
Advertising
8 hours ago
Vinita Bhatia

Leo without the Burnett is still brimming with ...

Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.

Zuckerberg says AI could ‘redefine’ Meta’s ad business
Media
8 hours ago
Reem Makari

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

Is there more to adland's talent crisis than we think?
Advertising
8 hours ago
Rahat Kapur

Is there more to adland's talent crisis than we think?

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?