Campaign India Team
Jul 13, 2023

ICICI Bank's iMobile Pay app rescues Anil Kapoor on a cycling trip

Watch the film here

ICICI Bank has rolled out a campaign to spread awareness about how its iMobile Pay app allows users to make UPI payments.
 
The campaign consists of a film featuring Anil Kapoor. In the film, Kapoor faces a tyre burst while cycling. He stops by a shop to repair it. While the staff member working at the shop is excited to see Kapoor, the shop owner informs him that whoever the customer is he works on the mantra of payment first and then the repair. Kapoor, who only has his phone with him, opens the iMobile Pay app and makes the payment using UPI much to the surprise of the shopkeeper. As he's ready to step out, the shopkeeper asks Kapoor about the secret behind him being so fit at this age. Kapoor turns the tables on the shopkeeper and says he'll only reveal that to him after receiving a payment. 
 
The film was published on social media on 12 July.
 
Source:
Campaign India

Related Articles

Just Published

3 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

3 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

3 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

3 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.