Campaign India Team
Jul 13, 2023

ICICI Bank's iMobile Pay app rescues Anil Kapoor on a cycling trip

Watch the film here

ICICI Bank has rolled out a campaign to spread awareness about how its iMobile Pay app allows users to make UPI payments.
The campaign consists of a film featuring Anil Kapoor. In the film, Kapoor faces a tyre burst while cycling. He stops by a shop to repair it. While the staff member working at the shop is excited to see Kapoor, the shop owner informs him that whoever the customer is he works on the mantra of payment first and then the repair. Kapoor, who only has his phone with him, opens the iMobile Pay app and makes the payment using UPI much to the surprise of the shopkeeper. As he's ready to step out, the shopkeeper asks Kapoor about the secret behind him being so fit at this age. Kapoor turns the tables on the shopkeeper and says he'll only reveal that to him after receiving a payment. 
The film was published on social media on 12 July.
Campaign India

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