The International Advertising Association's (IAA), India chapter has rolled out a pro bono campaign that urges young India to help elders during the lockdown.
The Glitch has produced the film for IAA which also has got backing from the Rotary District 3141.
The film is a public awareness campaign which calls out for help to elders who are most at risk during the lockdown.
Pooja Jauhari, CEO, The Glitch, said, “Senior citizens are among the hardest hit during the lockdown. At the Glitch we have a ready set-up to produce all forms of content at the homes of our production and video teams’ homes. I am delighted that we could support IAA in putting out this important message. In these unprecedented times we all need to come together and help.”
Ramesh Narayan, immediate past president and area director Apac, IAA, said, "We are proud that our creative community and media friends always rise to the occasion and help promote good causes. This classic example of a film made working from home (in about four days) is being backed almost all TV channels like Zee, Sony, Discovery, Network 18, Republic, to name a few. Another example to show that communication is a force for good. The Rotary District will help amplify the campaign on social media through its network of 103 Clubs in the region."