Ad Nut
Nov 22, 2019

I see a Kia and I want to paint it black

THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.

The agency calls the spot above mesmerising, and Ad Nut would have to agree. Admirably simple and arresting.

CREDITS

Client: Kia Motors Australia
General Manager Marketing: Dean Norbiato

Agency: Innocean Australia
ECD: Steve Jackson
Art Director: Rod Soares & Ashley Reeve
Copywriter: Rod Cunha
Head of Production: Craig Sloane
Group Business Director: Jamie Clift
Account Manager: Amber Lowings

Production Company: FINCH
Director: Toby Pike
Executive Producer: Loren Bradley
Producer: Camilla Mazzaferro

Post Production/VFX: Heckler
Head of VFX: Jamie Watson

EPs: Will Alexander, Bonnie Law

Head of 3D: Tom Corbett

VFX Supervisor: Ryan Trippensee

Senior VFX Producer: Emily Higgins

CG Artists: Ben Watts, Octavio De Lellis, Jack Scrase, Nick Kaloterakis, Boris Fomin, Tim Jarick & Chris Norris

Online: Tim Hannah

IO: Adrian Maurici

Music Composition: Squeak E. Clean Studios
Executive Creative Producer: Karla Henwood
Composer: Charlie White
Sound Design: Charlie White 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.