Campaign India Team
Nov 09, 2020

Hyundai's i20 helps agent complete his mission before time

Watch the film conceptualised by Innocean Worldwide India here

Hyundai Motor India has rolled out the launch commercial for its recently launched facelift of the i20.
 
The film has been conceptualised by Innocean and shows the features of the car while trying to position it as a premium offering. The protagonist is portrayed as an agent. While on a mission his partner calls him to be with her in less than 10 minutes. He does so by getting into his i20.
 
S S Kim, MD and CEO, Hyundai Motor India, said, “With the launch of the all-new i20, Hyundai has once again redefined standards in the premium hatchback segment. As a customer centric organization, we have developed the all-new i20 to offer state-of-the-art technologies and flamboyant design,bringing to life an unparalleled mobility experience for new age customers. Hyundai has packaged the all-new i20 as a future ready car that will not just become the pinnacle of this segment, but set the benchmark for automobiles in India.”
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.