Hyundai India has rolled out a campaign #AisiCareNowhere (don't get this kind of care anywhere).
Conceptualised by Innocean Worldwide, it comprises five films, featuring its brand ambassador Shah Rukh Khan.
Each of the films showcase the actor in a double role, with a casually dressed SRK talking about another car brand and its poor quality service, and a formal one who owns Hyundai, explaining the four pillars of Hyundai Care to the former, including transparency, quality and convenience, throughout each of the films.
Shiveshwar Raj Singh, NCD, Innocean India said, “The creative idea here was to use a devil's advocate sort of an approach, to tackle typical service pain points. And what better way to do this than SRK vs SRK. While one raises the doubts, the other responds with calm confidence. We chose not to shy away from addressing issues that are faced by car owners. And each film in the series leads with a differentiated benefit of Hyundai Service.”
The film was rolled out after Hyundai bagged the top spot in seven out of nine segments, in Autocar’s Maintenance Cost Study.
Agency: Innocean India Worldwide
Creative: Shiveshwar Raj Singh, Sammy Ghai
Account Management: Arjun Modyial, Neetu Gour, Kritika Malhotra
Planning: Madhavi K Guha, Shashwat Kar
Director: Abhishek Varman
Producer: Mayur Patel
Production house: The Magic Box
DOP: Anil Mehta
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