Campaign India Team
Jan 31, 2022

Hritik Roshan learns to stay one step ahead through RummyCircle

Watch the films conceptualised in-house here

RummyCircle by Games24x7 has rolled out a campaign #RahoEkKadamAagey (stay one step ahead) to announce its new brand ambassador Hrithik Roshan. 
 
Conceptualised by the in-house team, the films feature Roshan exhibiting mental agility to find a way out of unforeseen situations. 
 
In the first film 'traffic' Roshan works his way through heavy traffic to reach his shoot location and doesn't give up no matter how hard the roadblocks get showcasing resilience developed through RummyCircle. The second film 'dance' showcases Roshan using patience and calmness to find a solution for a dance member injured on a shoot by changing the costume props for all the dancers on the set. The films highlight the acumen and skills acquired by a gamer of RummyCircle and how that translates into life skills in the real world. 

Bhavin Pandya, co-founder and CEO, Games24x7, said, “We are very excited to partner with Hrithik, one of India’s biggest stars. Hrithik has had a remarkable career which is the epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences.”
 
The campaign will be rolled out across TV, digital and social media platforms.
 
Source:
Campaign India

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