Housing.com has rolled out its first TVC. The film that went on air during the IPL was conceptualised by Propaganda. The target is first time home buyers, informed a statement.
Built around the thought, 'Yeh ghar, sirf ghar nahi, yeh ghar meri jaan hai' (This house isn't just a house, it's my life), the film shows different stories of people and what a home means for them. It opens with a newly wed couple having playful exchanges. Next up is a young boy building his own name plate through a Lego set, to be placed alongside his parents'. Another situation shows a young man waiting for his mother to get home. They negotiate a deal that while the mother is cooking something for him, he'll cut his beard. The man is shown sleeping on a swing instead, when the mother gets the food out. The last situation is of an old man seeing a football rolling towards him late at night. It's his granddaughter playing with the ball. She signals to the family, all dressed in his favourite team's jersey. They bring in a cake for his birthday with a personalised jersey.
Nikhil Rungta, CMO, Housing.com, said, “We understand buying a home is an extremely emotional decision for each one of us, and a decision that often stays with us over generations. We have tried to showcase some of those special and unforgettable moments, through this TVC. Housing.com has always gone that extra mile to transform home buying from a stressful process, to one full of ease. We believe that with this ad, our connect with the TG will get stronger, confirming our commitment to being the most trusted platform to buy and sell homes in the country.”
He added, “The addition of ‘.com’ will help differentiate Housing.com from the generic word ‘Housing’ and enable consumers to know that we are the ideal platform for them to find their perfect home online. The new logo is symbolic of our business principles of transparency, value and simplicity of use."
Priya Jayaraman, co-founder and business director, Propaganda India, said “Home ownership is a feeling of pride, something that shapes our lives. Homes play a central role to each one of us growing up, there's a lot of heart and soul one puts into it while looking for one. Yeh ghar meri jaan hai captures that emotion and how a brand like Housing.com actually has made this journey as much theirs. As an enabler brand, it is the power of being part of this customer journey, of a life decision, that has made this campaign.”
Ad Agency: Propaganda India
Co-founders: Priya Jayaraman, Venkatesh Nadhan
Production house: Absolute Productions
Producer: Prafull Sharma
Director (film): Vasan Bala
Cinematographer: Avinash Arun